Regulation on advertising is set out in several laws, the most important of which are as follows. Law Number 8 of on Consumer Protection the Consumer Protection Law covering general aspects of advertising Law Number 40 of on the Press the Press Law concerning advertising using print and electronic media in the form of text, sound, image, sound and image, and data and graphs Law Number 32 of on Broadcasting the Broadcasting Law covering broadcast media, particularly television and radio Law Number 11 of on Information and Electronic Transactions the ITE Law concerning advertising using electronic media in the form of digitally transmitted information, electronic transactions, information technology, electronic documents, and electronic systems Moreover, there are Local Regulation of DKI Jakarta Number 12 of on Advertising Tax and Local Regulation of DKI Jakarta Number 7 of on Implementation of Advertising Local Regulations of DKI on ads in the form of billboards, large electronic displays LEDfabric advertisements, stickers, flyers, and other media. The local regulations were issued with an aim to promote and oversee sources of advertising tax revenues for the local government of DKI Jakarta. Industry-Specific Regulations Some laws regulate advertising of specific products and services.
General Principles The two codes were designed to ultimately encourage greater self-regulation in the industry. The EPI also aims to preserve the Indonesian culture by empowering the advertising industry.
Country Focus Current regulations aim to consider the pluralism of Indonesian society. To begin with, the country is a mix of around distinct native ethnicities. Along with a sense of Indonesian nationhood, strong regional identities exist. Islam is the dominant religion with most of its followers centered in the more populous Sumatra and Java, while most of Hindu devotees are based in Bali.
Consequently, advertisers are encouraged to bear in mind the diversity of audience, producing content that is in good taste and does not offend the sensitivities of the various Indonesian communities. Regulations concerning children, teenagers, and pregnant women are clearly stated in the EPI to encourage advertisers to promote healthy lifestyles through their content.
Restrictions Alcohol and baby food products are not permitted in mass media. The latter must be approved by the Minister of Health or an authorized institution before appearing in non-mass media.
Tobacco advertising must be done implicitly e. Gambling, firearms, breast milk substitutes and religion are prohibited. Only OTC medicines may be advertised.
Warning spots must be shown, subject to restrictions. For the latest regulations, go to:This timeline presents the advertising spending in Indonesia in and provides a forecast until The source projected that the Indonesian ad expenditure would amount to billion U.S.
Self – regulation laws and ethics in Advertising: Self – regulation in advertising is a voluntary and internal mechanism within the profession. It is the process to monitor its own standards rather than have an outside, independent agency such as government entity to monitor and enforce those standards.
Indonesia Regulatory Organizations The Indonesian Broadcasting Commission (KPI) and Association of Advertising Agencies (PPPI) have comprehensive, detailed advertising regulations. New regulations and more land allocated to industrial estates demonstrate the importance of industrial zones in Indonesia Rosan Roeslani, Chairman, Indonesian Chamber of Commerce and Industry (KADIN): Interview.
Objective At the end of , the Indonesian government enacted tobacco control regulation (PP /) that included stricter tobacco advertising, promotion and sponsorship (TAPS) controls. The PP did not ban all forms of TAPS and generated a great deal of media interest from both supporters and detractors.
Republic of Indonesia Act No. 7 of concerning Food (Undang-undang Republik Indonesia Nomor 7 tahun tentang Pangan) is the most comprehensive legislation governing production, import, and distribution of foodstuffs.
Gradually, additional government regulations.