The Company aims to achieve a preeminent position in the retail bakery industry channel based on the concept of cultivating loyal, brand specific consumer segments within the targeted market. Concept art for bakery logo Management Team John Washington: He married a Bosnian and is very familiar with their diet and eating habits. He is a native of Chicago, Illinois and is married with two sons.
Click to print Opens in new window Sustaining steady cash flow is one of the many challenges small manufacturers face.
Six years ago John Murerwa and his wife Jacqueline struggled to keep their business afloat after they started supplying cookies, cakes, pies, croissants and other pastries to supermarkets in Kenya.
The retailers would take 30 to 90 days to make payments. Today GAL Baking Services, which was founded inis a thriving business operating five outlets in downtown Nairobi, targeting young people and mothers in the lower-middle class segment.
The company also manufactures up to 6, loaves of bread per day for sale to kiosks at informal settlements in Nairobi. The big manufacturers have got all the money they need and banks are willing to loan them money because they are seen as less risky. However for a smaller company, it is almost impossible to access enough money to keep supplying supermarkets.
If you have to wait two to three months to get paid you can imagine how much money you would have held up outside. We thought we needed to probably balance between what we sell cash and what we have to wait for before we get paid.
Murerwa says in the early days of the business, which was founded by his wife in their kitchen, accessing credit was difficult.
He notes that at one point when things were going tough, Fusion Capital, stepped in to help and subsequently built a close working relationship with GAL Baking.
For them coming on board as investors and shareholders was a no-brainer. The challenge we have as Africans is that we want to hold on to the business like a child. Since he had worked for a food manufacturing company for many years, he figured managing a bakery business would not be too different.
Murerwa and his wife now work together and he says they have endured many challenges along the way. The driver found somewhere safe to park the truck where it stayed for two days as they waited for things to calm down.
When our staff finally checked the truck they found all the goods, which had been locked in there for three days, [had gone bad].
We lost products worth about Ksh. However, he notes that growing a successful business takes time.You will need a business permit from the county you operate in. You will also need a food handling medical certificate, which ensures food handlers are free from disease, and is valid for six months.
John-Paul Iwuoha is an author, impact entrepreneur, business strategist and founder of Smallstarter Africa. He works with entrepreneurs and investors to start up and grow businesses in Africa.
His work and articles have been featured on several local and international media, including CNN, The Huffington Post, The Africa Perspective Magazine, Business Day and LinkedIn Pulse, among others. How to Write a Bakery Business Plan: Conduct a Market Study There's little doubt that bakeries are big.
Bakeries, pastry shops, and bagel sellers are growing at a rate of 5 percent, according to. Jul 31, · Once you know what kind of bakery you want to open, you need to create a business plan. This will force you to look at the business from every angle.
This will force you to look at the business from every angle/5(). The only thing better than the smell of freshly baked bread or sweets is the smell of success.
Your business plan can be the key to making your business thrive. Look at a few of these sample business plans for bakeries for guidance. Jolly's Java and Bakery bakery business plan executive summary. Jolly's Java and Bakery is a start-up coffee shop and bakery/5().