Should social psychology aim for a more integrated approach?
In order to accomplish effective attitude change certain elements of the attitude itself must be addressed. An attitude has three components: Effective attitude change programs include methods and tools which appeal to these components of the attitude.
Attitude Change According to psychologists Egley and Chaiken attitudes are a psychological or internal state made known through viewing an entity with approval or disapproval. Attitudes Larson, have a cognitive function, an affective or emotional function and a behavioural function.
That is, attitudes are learned, they can be affected or driven by feelings and they can be indicators of future actions. Attitude change programs are programs designed to address and remove harmful attitudes and replace them with beneficial attitudes.
Social change programs are programs which address attitudes on a societal level. Some Social psychology attitudes essay include cancer screening, drink driving and anti-smoking campaigns.
According to Fazioattitudes are triggered automatically which suggests that attitude change needs to be dealt with in a strategic manner.
The cognitive, affective and behavioural functions of an attitude need to be addressed within attitude change programs in order for them to be a success.
This essay aims to provide the theoretical basis and research evidence of three key elements required for attitude change and for success in attitude change programs. Attitudes have a cognitive function and individuals develop attitudes based on their experience, learned values and personal thoughts and ideas.
If information is presented in this way the individual will dismiss the ideas as unworkable and inappropriate. The campaign ran successfully from November until February The campaign used media releases including television, printed and radio advertisements. The campaign made the information of the risk of skin cancer meaningful and concise as the main header for the awareness was a real life story of an Australian citizen.
According to Manfredo information presented in an attitude change campaign must also be an argument that is relevant to the individual. The National Skin Cancer Awareness Campaign achieved relevance to the Australian public as it appealed to the summer climate and encouraged Australians in certain steps that were already a practical part of Australian summer living.
Attitudes have an affective or emotional function. According to Schiffman and Kanuk an individual allows their attitude towards a particular product or issue to be influenced by socially significant persons or towards causes with which they have amiable feelings.
For example, a person may have a passive attitude toward recycling until it is linked with a desirable cause such as saving wildlife. Societal and attitude change programs often use celebrities or experts to endorse their message.
This attempts to induce feelings of trust or enthusiasm of a new attitude. Some attitude change programs use an opposite method and induce feelings of fear or insecurity to change an individual or a societal attitude through scare tactics. An example of an attitude change program that uses scare tactics is the anti-smoking, National Tobacco Campaign implemented by the Commonwealth of Australia The campaign uses warnings and graphic images on the labels of cigarette packets and commercials on television to attempt to alter the dismissive and avoidant attitudes of smokers to the potential harm they are exposing themselves to by smoking.
The cigarette packet labels and television commercials show a range of images of potential cancers and other health risks that are caused by smoking.Aug 28, · This essay aims to provide the theoretical basis and research evidence of three key elements required for attitude change and for success in attitude change programs.
These three elements are based on the functions of an attitude and include an appeal to an individual’s reasoning and beliefs, an appeal to an individual’s feelings or emotions, and an appeal to an individual’s current and future .
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Social behavior, which we may also call social psychology, examines and studies how individuals behave when others are present.
Core topics include the social self; social perception; social influence, the role of groups, leaders and cultural factors, aggression, prejudice and discrimination, and pro-social . The term Attitude as well as the concepts "attitude formation" and "attitude change" constitute an important part of the field of social psychology.
Attitudes are an evaluation of a particular person, belief, event, place, or thing.
Social Psychology: Attitudes and Persuasion Essay Sample. Someones attitude is their perception of objects of thought, these are things such as social issues, products, and the people around them.
There are three parts to your attitude, the cognitive, affective, and behavioral parts. Your cognitive componet is your beliefs about certian objects. First crusade success essay audre lorde sister outsider essays on success 04 13 the lay of the werewolf essay.
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