Important disadvantages of advertising are as follows:
Get More Business with Postcards Newspapers Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses. Advantages of Newspaper Advertising Allows you to reach a huge number of people in a given geographic area You have the flexibility in deciding the ad size and placement within the newspaper Your ad can be as large as necessary to communicate as much of a story as you care to tell Exposure to your ad is not limited; readers can go back to your message again and again if so desired.
Free help in creating and producing ad copy is usually available Quick turn-around helps your ad reflect the changing market conditions. You may be paying to send your message to a lot of people who will probably never be in the market to buy from you.
Newspapers are a highly visible medium, so your competitors can quickly react to your prices With the increasing popularity of the Internet, newspapers face declining readership and market penetration. A growing number of readers now skip the print version of the newspaper and hence the print ads and instead read the online version of the publication.
Magazines Magazines are a more focused, albeit more expensive, alternative to newspaper advertising. This medium allows you to reach highly targeted audiences. Advantages of Magazine Advertising Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience.
Space and ad layout costs are higher Yellow Pages There are several forms of Yellow Pages that you can use to promote and advertise your business. The Web version of Yellow Pages and its many competitors online have been growing by leaps and bounds in recent years, with many foregoing the traditional Yellow Pages supplied by phone companies.
But you can also check out specialized directories targeted to specific markets e. Hispanic Yellow Pages, Blacks, etc. Advantages of Yellow Page Advertising Wide availability, as mostly everyone have Yellow Pages Non-intrusive Action-oriented, as the audience is actually looking for the ads Ads are reasonably inexpensive Responses are easily tracked and measured Frequency Disadvantages of Yellow Page Advertising The Internet has led to the decline in the usage of the Yellow Pages, as users find the Web to be an easier, faster and more comprehensive Pages can look cluttered, and your ad can easily get lost in the clutter Your ad is placed together with all your competitors Limited creativity in the ads, given the need to follow a pre-determined format Ads slow to reflect market changes Radio Advantages of Radio Advertising Radio is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car.
The vast array of radio program formats offers to efficiently target your advertising dollars to narrowly defined segments of consumers most likely to respond to your offer.
Gives your business personality through the creation of campaigns using sounds and voices Free creative help is often available Rates can generally be negotiated During the past ten years, radio rates have seen less inflation than those for other media Disadvantages of Radio Advertising Because radio listeners are spread over many stations, you may have to advertise simultaneously on several stations to reach your target audience Listeners cannot go back to your ads to go over important points Ads are an interruption in the entertainment.
Advantages of Telemarketing Provides a venue where you can easily interact with the prospect, answering any questions or concerns they may have about your product or service. Results are highly measurable. You can get a lot of information across if your script is properly structured.
If outsourcing, set-up cost is minimal Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls.
Great tool to improve relationship and maintain contact with existing customers, as well as to introduce new products to them Makes it easy to expand sales territory as the phone allows you to call local, national and even global prospects.
Disadvantages of Telemarketing An increasing number of people have become averse to telemarketing. More people are using technology to screen out unwanted callers, particularly telemarketers Government is implementing tougher measures to curb unscrupulous telemarketers Lots of businesses use telemarketing.
If hiring an outside firm to do telemarketing, there is lesser control in the process given that the people doing the calls are not your employees May need to hire a professional to prepare a well-crafted and effective script It can be extremely expensive, particularly if the telemarketing is outsourced to an outside firm It is most appropriate for high-ticket retail items or professional services.
Specialty Advertising This kind of advertising entails the use of imprinted, useful, or decorative products called advertising specialties, such as key chains, computer mouse, mugs, etc.
These articles are distributed for free; recipients need not purchase or make a contribution to receive these items. Advantages of Specialty Advertising Flexibility of use High selectivity factor as these items can be distributed only to the target market.These days, it’s easier than ever to make a living as a professional musician.
Yet it takes a truly committed, passionate musician to carve out a successful path in the field. The life of a professional musician still carries significant downsides, and the financial risk shouldn’t be overlooked. Music therapy is “an established health profession in which music is used within a therapeutic relationship to address physical, emotional, cognitive, and social needs of individuals.” Listening to music is one method of music therapeutic treatments.
This is a good question. There are many purposes of art. Let me mention a few of them.
First, art can be a powerful means to express deep truths. This can cause a society to rethink things and. The Disadvantages Of Music To Human Behavior. 0. And here, I will be pointing out the disadvantages. I researched and let me quote this, from the Alzheimer’s Disease Research: “The limbic system is composed of several interlinking parts that lay deep inside the brain.
Alzheimer’s Disease Research notes that this part of the brain.
The disadvantages of advertising vary depending on the form of advertising used, but can include ineffective use of advertising images, difficulty qualifying return investment numbers, difficulty choosing the most appropriate channel for advertising, audiences declining on television advertising, high CPM costs and the use of DVRs leading to fewer people viewing commercials.
The Advantages and Disadvantages of Using an Artist's Music in Advertising PAGES 2. WORDS View Full Essay. More essays like this: Not sure what I'd do without @Kibin - Alfredo Alvarez, student @ Miami University. Exactly what I needed. - Jenna Kraig, student @ UCLA. Wow. Most helpful essay resource ever!